TESTING THE VARIABILITY OF THE CAUSAL FACTOR MODEL THATAFFECTS THE QUALITY OF ACCOUNTING DATA AND FINANCIAL SUCCESS OF SMALL AND MEDIUM-SIZED HOTELS IN THAILAND

Abstract

          The objectives of this research article were to test empirical data on the variability of the causal factor models on the quality of accounting information and the financial success of small and medium-sized hotel businesses in Thailand. By reviewing relevant research textbooks and collecting data from small and medium hotel businesses in Thailand registered with the Tourism Authority of Thailand, this research was a quantitative research using questionnaires from a specific sample of 322 people. The statistics used for data analysis were percentage and statistics used to test hypothesis, model, structural equation, researcher using LISREL 9.30 program. The results revealed that the causal relationship model of accounting data quality and financial success of small and medium-sized hotel businesses. Most of the respondents were female 76.7 percent, with a bachelor's degree 63.04 percent, more than 16 years of work experience 39.44 percent, of which 89 business owners or 27.64 percent. Business model is a limited company 55.28 percent, less than 30 employee’s 70.19 percent, the number of rooms from 30-100 rooms 55.90 percent, monthly income more than 90,001-baht 31.99 percent, monthly expenses less than 20,000-baht 36.34 percent. The same structure model has no differences. There is a variation of the model, but the parameters with in the model are different, or there is a partial variation between the Professional Accounting Skills influence (PAS), Professional Ethics in Accounting (PEA) and Management Accounting (MA), for Financial Success data (FS), Professional Skills Accounting (PSA), Management Accounting (MA) based on the model consistency index. Chi-Square = 668.95,     df = 208, /df = 5.82, SRMR = 0.10, RMSEA = 0.12, NFI = 0.87, NNFI = 0.86, CFI = 0.89.