THE DEVELOPMENT OF INHERIT CHANTABOON FOOD WISDOM MODEL BY USING CLOUD COMPUTING TECHNOLOGY AND SOCIAL MEDIA BASED ON SUFFICIENCY ECONOMY CONCEPT TOWARDS CREATIVE ECONOMY

Abstract

This research article aimed to: 1) to study of the condition to inherit Chanthaboon food wisdom; 2) to develop of inherit Chantaboon food wisdom model by using cloud computing technology and social media based on sufficiency economy concept; 3) to study the results and propose the inherit Chantaboon food wisdom model. The samples determined by the Taro Yamane’s sample size and the multi-stage sampling consisted from inno - life communities, community enterprise and the farmers women groups in Chanthaburi Province. The sample groups consisted of: the first phase was 398 samples; the second phase 20 samples and in the third phase 30 samples. Data were analyzed by using mean, standard deviation, t-test and content analysis. The results are shown as follows: 1) The current situation of the condition to inherit Chanthaboon food wisdom found that highest transfer is the storytelling to children and intimate friend by in the moderate level. ( = 2.94, S.D. = 1.20). In the overall level of the condition to inherit Chanthaboon food wisdom is at a low level ( = 1.75, S.D. = 0.21). 2) The effective model development consisted of 6 components as follows: I-Proud Model (I: Introduction Idea, P: Proud of character inspiration to idea, Real - World Experiment and creating based on sufficiency economy concept; Open mind and sharing opportunities; User Interface (UI) User Experience (UX); Direct communication on the Internet). 3) The inherit skills in Chanthaboon food wisdom by using cloud computing technology and social media based on sufficiency economy concept towards creative economy of the sample groups were statistically higher than those before research participant project at the .05 level of significance. The experimental group had “highest level” positive satisfaction toward the model. The specialists confirm the model most overall appropriate.