RELATIONSHIP STRUCTURE OF THE ENTREPRENEURIAL FOCUS GOVERNMENT SUPPORT AND INNOVATIVE PERFORMANCE THAT INFLUENCED THE COMPETITIVE ADVANTAGE OF OTOP BUSINESS IN THE NORTHERN REGION OF THAILAND
Keywords:
Focusing on Entrepreneurship, Government Support, Innovative Performance, Competitive Advantage for OTOP BusinessAbstract
The objectives of this research artical were to 1) study the importance of focusing on entrepreneurship, government support, innovation performance, and competitive advantage 2) analyze the relationship structure of the entrepreneurial focus, government support, and innovative performance that influenced the competitive advantage of OTOP business in the northern region of Thailand. The samples were the only manufacturer or the president of the community enterprise group or secretary of clothes and clothing in the upper northern region of Thailand, SMEs, for 500 peoples. It was a quantitative by using questionnaires as a tool. Data were analyzed by using descriptive statistics to find the frequency, percentage, and standard deviation. Inference statistics for relationship analysis used structural equations with AMOS program. The result of the research showed that 1)Entrepreneurship, innovation performance, and competitive advantage had high level of importance and government support had medium level of importance. 2)The results of the analysis of causal relationships using structural equations were found that the emphasis on entrepreneurship had the most direct influence on government support, followed by government support with direct influence on innovative performance. Government support had a direct influence on the competitive advantage. The focus on entrepreneurship had a direct influence on the competitive advantage. Government support had a direct influence on the competitive advantage, and finally, the innovative performance had a direct influence on the competitive advantage. The results of quantitative that is a form of competitive advantage based on the focus on entrepreneurship and indirect factors that are the government support and Innovative Performance.
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