THE SUSTAINABLE TOURISM DEVELOPMENT CASE STUDY OF TOURISM DESTINATIONS IN PROMKIRI, NOBPTUM AND SICHON, NAKHON SI THAMMARAT PROVINCE

Abstract

           The objectives of this research article were to study problems of tourist attractions of Phrom Khiri District, Noppitam District and Sichon District, Nakhon Si Thammarat Province and recommendations for sustainable tourism development of Phrom Khiri District, Noppitam District and Sichon District, Nakhon Si Thammarat Province The qualitative research methodology was used, namely 1) in-depth interviews. Choose a chain informant: Tourism operators registered with the Nakhon Si Thammarat Provincial Tourism Office consist of 3 hotel operators, 3 transport business operators, 3 souvenir merchandise business operators, and 3 food and beverage business operators. Tour business entrepreneurs 3 persons and small group meetings It consisted of 1) 3 government officials, 5 tourism operators, 6 tourists, and 6 people in the surrounding communities. Tourism 2) problems with tourism activities, 3) problems with access to tourist attractions, 4) problems of tourism facilities, and 5) problems with accommodation in tourist spots. The cause of the problem is Lack of management to conserve tourist attractions There is a competition between tour operators. Lack of government support the guidelines for sustainable tourism development of Phrom Khiri District, Noppitum District and Sichon District, Nakhon Si Thammarat Province consist of 1) the development of tourism networks, networking will help promote the expansion of tourism; By bringing strengths from diverse tourism resources 3) development of transportation to support tourism 4) joint development of 3 sectors: government, public and private sectors