BADMINTON MANAGEMENT TO BECOME A SUSTAINABLE BADMINTON PROFESSIONAL IN THAILAND

Abstract

          The objectives of this research article were to 1) study badminton management to become a sustainable badminton professional in Thailand. 2) proposal of management guidelines badminton management to become a sustainable badminton professional in Thailand. Using qualitative research methods, in-depth interview with 14 key informants that including experts and the people involved or the stakeholders in badminton. Divided into 7 groups: 1) athletes 2) coaches 3) private sponsors 4) government advocacy 5) referee 6) badminton club and 7) parents. The research instrument was an in-depth interview and observations, Validate data with triangulation technique. The resulting data is compared to the original data and data were analyzed by content analysis. The research results were found that: 1) badminton management to become a sustainable badminton professional in Thailand found 5 dimensions including: 1.1) leadership 1.2) system 1.3) human capital management 1.4) government policy and 1.5) sustainability of management. 2) proposal of management guidelines badminton management to become a sustainable badminton professional in Thailand including: 2.1) molding athletes a sustainable professional badminton athlete requires long - term planning and continuous operation. 2.2) athletes should take advantage of the media to build their own reputation to get a lot of people interested in following. 2.3) government agencies should have a plan and support budget or knowledge. 2.4) the Badminton Association of Thailand under the Royal Patronage of His Majesty the King should develop management model towards modern change.