THE QUALITY AND SATISFACTION OF NEW PUBLIC MANAGEMENT ACCORDANCE TO THE PERCEPTION OF PERSONNEL AND SERVICE RECIPIENTS OF PATTAYA CITY HOSPITAL

Abstract

          The Objectives of this research article were to study the administrative management pattern of Pattaya City Hospital. Study the level of quality administrative management of Pattaya City Hospital. And study the level of customer satisfaction of quality administrative management of Pattaya City Hospital. A mix researches. The 15 Key Informants for qualitative research are 1 local politician, 12 executives of Pattaya City and 2 executives of Thonburi Healthcare Group Public Company Limited. The quantitative research was divided into 2 groups: Group 1 was 224 employees of Pattaya City Hospital and group 2 was 400 customers of Pattaya City Hospital. Questionnaires were used to collect data. Use descriptive statistics: frequency, percentage, mean and standard deviation for data analysis. It was found from the research that 1) Pattaya City Hospital has a vision that is affordable health care with high quality service. The ultimate goal of hiring private administration is to solve the salary frame problem in hiring physicians and recruiting personnel who has expertise in hospital administration. 2) Overall quality of administrative management is at a high level, the employees of Pattaya City Hospital give the utmost importance to operational results. 3) Overall of customer satisfaction in is at a high level, the customer give maximum satisfaction to the assurance. And found that there was suffer a loss because there is a lot of investment and there is no indication of the income. That Pattaya City should get from hiring a private contractor to manage the hospital in the employment contract therefore, in the following year, there should be a clear target of revenues from the operational management of the contractor.