DEVLOPMENT APPROACH OF SERVICE QUALITY OF CLINIC IN BANGKOK AND THE PERIMETER

Abstract

The Objectives of this research article were to 1) Study the level of service characteristics and the development of service quality of clinic. in Bangkok and the perimeter 2) Study the factors that affect to development of service quality of clinic. in Bangkok and the perimeter 3) Study the Propose approach for the development of service quality of clinic in Bangkok and the perimeter, research methodology and tools are divided into 2 parts, qualitative interview by 10 main informants and the quantitative content analysis was also used by questionnaires to collect data from 400 patients who use the services of clinic in Bangkok and the perimeter and analysis of frequency, percentage, arithmetic mean, standard deviation and multiple regression test. The research results were found that the service characteristics of clinic, the overall picture is very level and the service quality development, the overall picture very level For the factors that affect to development of service quality of clinic in kindness, reliable, trust, understanding and knowing the service recipient and service creation to be known, affect to development of service quality with statistical significance at the .005 level. The approach for the development of service quality, there is still point that need to be developed in emergency medicine. If there is an emergency patient coming to the clinic later, but may be fatal, must first treat an emergency patient and clinic must be ready to contact with nearby hospitals with potential for medical treatment to refer the patients to receive treatment if necessary. Such as, refer to the patients with severe symptoms who must be hospitalized with a doctor who has specialized knowledge to participate in the diagnosis.