DEVELOPMENT TO SUSTAINABLE COMMUNITY POTENTIAL OF LOCAL WISDOMS PRODUCTIVE “NATIVE SILK” BASED ON SUFFICIENCY ECONOMY & CREATIVE ECONOMY OF CHAIYAPHUM PROVINCE COMMUNITIES

Abstract

         The objectives of this article were; 1) analyzed cultural contexts of local wisdoms product “Native Silk’ of Chaiyaphum communities, 2) develop to productive “Native Silk” 3) studies the success in sustainable community potential and 4) studied the guidelines in the management product “Native Silk”. The key informant was 7 and target group 3 communities 75 people. The tools in research were the semi structured interview and questionnaire that content validity 0.8. The data analysis were content analysis by triangulation, descriptive statistics and variance analysis. The research revealed that; 1) the cultural contexts was silk product based on the original identity include the procedures and patterns, 2) the develop product was used by the knowledge of community participation for creative work and apply the cultural wisdom for product in creating identity of community. 3) the success in development to sustainable community potential get Identity silk product “Laylamong” from the idea of weaving silk “Laymeekhakhonaree” and the consumers in community and interested person demand. and 4) The guidelines in the management product native skill had 4 aspects: 1) The product should to accord with demand and tastes of consumers in the more fashion and create to be notable packaging. 2) The price of product should to diversity for the consumers select them. 3) The channel of distribution should to be important to advertising, brochure or more than advertise through line and display in the seasons both in province and out provinces. And 4) Promote marketing such as discount, present a ward from distribution product.