Management Strategy Implementation in a New Normal Model

Abstract

This research paper had the objectives to study 1) the management strategy implementation in a new normal model 2) to approach the  management strategy implementation in a new normal model. This research was a qualitative research. The key informants were the executives in public and private sectors; the businesses Industry consultant and employees totaling 12 key informants by a purposive random sampling. The research instruments were structured interview, data collected by in-depth interview, and data analysis by using a descriptive analysis. The results showed that 1) the strategy of vision, leadership that the leaders had a clear vision and be ready to firmly cope with changes. 2) the  change management strategy by creating emotional strength into a driving force for efficiency productivity. 3) the competitive advantage strategy by using the abundance of Thailand as an opportunity and an additional factor for the management to create an advantage in forecasting the future 4)  the strategy to create happiness at work, the management able to create a balance and happiness to make employees confident. 5) the strategy to maintain competitiveness, the executives were able to cope with the abrupt digital transformation and create a competitive advantage  6) value creation strategy, the executives created value for products and services in order to reach and build trust of consumers.