THE STUDY OF THE PHENOMENON DURING A TRANSFER OF THE CREATIVITY FROM LOCAL WISDOM IN BANGKOK METROPOLIS

Abstract

          The objectives of this research were 1) to examine conditions for the existence of local wisdom, 2) to study the process of passing creativity from local wisdom, and 3) the inheritance in order to maintain the local wisdom in Bangkok metropolis. The research was qualitative research which was performed by means of holistic-case study designs in order to acquire an in-depth comprehension. The key informants were 15 native intellectuals who had a minimum of at least 5-year experience and competency in product development. The targeted intellectuals came from the local wisdom areas which were expected to be disappeared and considered as a cultural wisdom heritage in 5 communities in Bangkok metropolis which consisted of 4 people from Bat-Ban-Bat community, 3 people from Khan-Long-Hin community, 4 people from Khreuang - Thong - Long - Hin community, 1 person from Khlui - Ban - Lao community, and 3 people from Kra - Dad-Khoi community. Gathering the information by semi-structured interview and content analysis respectively, this research revealed that 1) the condition to conserve local wisdom in Bangkok metropolis consisted of 1.1) the qualities of products 1.2) the desire to preserve the local wisdom 1.3) the interest of consumer 1.4) a marketing strategy and  1.5) the further development of products 2) the process of passing local wisdom creativity in Bangkok metropolis contained 2.1) planning and design 2.2) working process 2.3) public relations and distribution and 2.4) development and adjustment and 3) the inheritance in order to maintain the local wisdom in Bangkok metropolis consisted of 3.1) the inheritors 3.2) the support from the organization or government and 3.3) the cooperation from communities. Although the world will change according to the times, wisdom combined with creative thinking will help local wisdom to continue to exist.