ANTECEDENTENTS AFFECTING THE SURVIVAL OF THE DIGITAL TELEVISION TERRESTRIAL, 5G

Abstract

The Objectives of this research article were to: 1) study the levels of the survival of digital terrestrial television, executive leadership, external organizational factors, internal organizational factors, and development and administration;           2) examine the influences of executive leadership, external- internal organizational factors, and development and administration on the survival of digital terrestrial television; This research employed a mixed research methodology. the research sample consisted of 420 respondents including executives Related to digital terrestrial television in Thailand, personnel and government officials involved in Thailand's digital terrestrial television. The sample size was determined based on the criterion of 20 times. They were selected via multi-stage sampling. Data were collected with the use of a questionnaire and analyzed with a structural equation model. As for the qualitative research component, in-depth interviews were conducted with 15 key informants. The findings showed that: 1) the survival of digital terrestrial television, executive leadership, external organizational factors, and development and administration were all rated at a high level whereas internal organizational factors was rated at the highest level; 2) internal organizational factors had the highest influence on the survival of digital terrestrial television, followed by external organizational factors, development and administration, and executive leadership, respectively; and the development model leading to the survival of the 5G digital terrestrial television had a shape of a square chart consisting of internal organizational factors at the base, external organizational factors and development and administration in the middle serving as transmission variables, and leadership and the executives serving as the supporting factors of the survival of digital terrestrial television. All of these factors were interrelated. In addition, the survival of the digital terrestrial television also depended on cost reduction, its expansion on various platforms, risk distribution, and strict assessment and monitoring.