LIFE NEW NORMAL TO THE SUFFICIENCY ECONOMY PHILOSOPHY OF SURATTHANI MUNICIPALITY COMMUNITY

Abstract

          The objectives of this research article were 1) to study about the New Normal Life based on the Philosophy of Sufficiency Economy; 2) to study about the casual relationship in terms of the impacts of the COVID - 19 crisis, the attitude towards the principle of the Philosophy of Sufficiency Economy, the knowledge about the Philosophy of Sufficiency Economy and the living based on the Philosophy of Sufficiency Economy; and 3.) to analyze the New Normal way of life based on the Philosophy of Sufficiency Economy of residents in Suratthani Municipality Community. This was the quantitative research. The sample was residents in Suratthani Municipality Community. Hierarchical Linear Modeling was used to analyze the sample size for data collected within the group of residents. Questionnaires and quizzes were used as research tools. The confidence value was derived 0.92 from questionnaires and 0.60 from quizzes. The data were statistically analyzed by using Frequency, Percentage, Mean, Standard Deviation and Statistical Inference. Inferential statistics is to analyze the casual influences by using affirmative element analyzes in order to verify the indicators of variable components in the model measurement. The research findings were emerged respectively. Firstly, 1) the scenario of the New Normal way of life based on the Philosophy of Sufficiency Economy was practiced at a moderate level according to be considered for each aspect as follows: the aspect of the living based on the Philosophy of Sufficiency Economy; the aspect of the knowledge about the Philosophy of Sufficiency Economy; and the aspect of the impacts of the COVID-19 crisis, respectively. Secondly, 2) the casual relationship among the impacts of the COVID - 19 crisis that were considered as follows: 2.1) the aspect of the attitude towards the principle of the Philosophy of Sufficiency Economy was referred to the factors associated with economic, occupation, self-reliance and middle path (moderate practice); 2.2) the aspect of the knowledge about the Philosophy of Sufficiency Economy relied on the self-adaptation into the Philosophy of Sufficiency Economy; and 2.3) the aspect of the living based on the Philosophy of Sufficiency Economy was considered in the moderate practice and the standard of moral. Lastly, 3) the New Normal way of life consisted of expenses, health care, coexistence, moderate practice and new normal working.