SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs) DEVELOPMENT POLICY IN PRACHINBURI PROVINCE

Abstract

        The objectives of the research article were to: 1) study about the implementation of policy and practice for small and medium-size enterprise (SMEs) in Prachinburi Province, 2) study the development of small and medium-size enterprise (SMEs) in Prachinburi Province, 3) comparative study of policy implementation for small and medium-size enterprise (SMEs) in Prachinburi Province, and 4) study development guideline of small and medium-size enterprise (SMEs) in Prachinburi Province. The study was a mix research method such as quantitative questionnaire, specific sampling by selecting sample group as 246 officers are involved in implemented the policy. The data were analyzed using frequency, percentage, average, mean, standard deviation and t-test. The study was qualitative using in-depth interview with specific sampling by key informant such as official and owner of small and medium-size enterprise (SMEs) by seminar based on experts from 25 qualified people for content analysis and conclusion. It was found that: 1) the implementation of the policy consisted of 6 aspects, overall at a high level ( = 4.62, S.D. = 0.15) such as 1.1) objective and standard, 1.2) resource, 1.3) communication and motivate activity, 1.4) organization style, 1.5) condition of economic, society and political, and 1.6) practitioner's intention. 2) The enterprise development of 3 aspects, overall at a high level ( = 3.95, S.D. = 0.27) including with promote competence, raise and develop, and development machinery for powered systematic promotion. 3) The comparative on policy implementation found that there were different personal factor so it were different policies applied, statistically significant at the .05 level, and 4) The development guideline was pay attention to the implementation of the policy in all aspects, developing competence and promotion machinery.