ANTECEDENT OF THE SUCCESS OF THE SECURITY BUSINESS

Abstract

         The objectives of this article were to: 1) study the level of success of the security business; and 2) influences of legal mechanisms, management and administration, employers’ satisfaction, and capital on the success of the security business. This research employed a quantitative method. The sample consisted of 300 security business entrepreneurs registering with the Security Services Association of Thailand. The sample size was determined based on the criterion of 20 times the observed variables. They were selected via stratified sampling. The research instruments were questionnaire. It is an opinion questionnaire about factors affecting the success of the business, data was collected by a 5 level Likert rating-scale questionnaire. Analyzed with a structural equation model through linear structure relationship. The findings showed that: 1) the success of security business was rated at a high level. When considered individually, it was found that the security business has achieved very high levels of success in all areas. By the confidence of customers More than any other, followed by performance and sustainability. and 2) capital had the greatest influence on the success of security business, followed by employers’ satisfaction, management and administration, and legal mechanisms, respectively. When considering only the factors that directly affect the success of the security business, it was found that capital had the greatest influence on the success of the security business, followed by management, while legal mechanisms and employers’ satisfaction, it only indirectly affects the success of the security business.