LINGUISTICS DEVICES IN REPRESENTATIONS OF SPORNOSEXTUAL MEN TOWARD SOCIAL MEDIA

Abstract

The objectives of this research article were to study linguistics devices in representations of spornosexual men expressed by Thai men YouTubers. Populations were professional occupations; trainer, sport player, and model employing Representation approach in terms of Discourse Analysis perspective. Data are compiled and collected from 100 videos, presenting sets of thought and practices about masculinity in spornosexual men of Thai YouTubers on 10 channels launching in YouTube website.com, and broadcasting toward public media such as Fitjunctions, Coach Honda, Hope Kitsondhi, Gundam Aesthetic, BODY HERO, Jo's Canvas, healthy bear, TooM Style, Fit design and Naefit since 2013-2021. The result found 6 verbal linguistics devices; lexical selection, metaphor, intertextuality, modality presupposition, and rhetorical question. Linguistics devices employed reveal 4 representations of men those who have spornosexual features; being interested in exercise and muscle building, a sturdy shape with beautiful and huge muscles, less fat and lean body, paying attention to health and nutrition issues, being well educated in the academic field both in working out and eating habits for building muscles and being healthy. The findings showed that a language is a significant tool in terms of reproduction, repetition, and presentation delivering through a set of thoughts or representations to message male receivers and aim to convince and change their point of view in society nowadays. Representations shown can be interpreted as positive attitudes in terms of practice and good-looking appearance of being spornosexual men in Thai society.