A MODEL FOR ADVANTAGE MANAGEMENT OF NUTRITION SUPPLEMENT FOR THE ELDERLY

Abstract

The objectives of this research article were to 1) study the management of nutrition supplement for the elderly condition, 2) presenting the model for advantage management of nutrition supplement for the elderly by using mixed methodology, by using quantitative research methods. The samples were business owner and establishment executives who sell nutritional supplements for the elderly, The establishment is located in industrial estates in the central region and perimeter of 500 people, use questionnaires as a tool to collect information. Data were analyzed using descriptive statistics by frequency distribution and percentage and analyzing the relationships between the components with Bivariate Correlations. For the difference test, the test independently by t - test, with a statistically significant level of 0.05. The research results showed that the management conditions of business nutrition supplement for the elderly. Entrepreneurs have set a business model by developing innovative, hard - to - copy products, product set pricing, connecting distribution channels with large e - commerce providers, in addition story telling, by giving importance to service personnel are focusing on welfare, safety and health, physical presentation products were seeking partners in the supply chain and selecting quality materials. The results of analysis structural model revealed that passed the assessment criteria and it was in accordance with empirical data which had probability of Chi - square = 0.082, relative Chi - square = 1.051, the conformance index = 0.904 and the root index of the squared mean of the error estimation = 0.022.