THE CREATION OF THE ILLUSTRATIONS ON BENJARONG PORCELAIN PRODUCT TO SHOW IDENTITY OF DON KAI DI SUB-DISTRICT, KRATHUM BAEN DISTRICT, SAMUT SAKHON PROVINCE

Abstract

              The objectives of this research article were to 1) study on current decorative illustrations on Benjarong Porcelain; 2) identify the identities of illustrations on Benjarong Porcelain; and 3) create illustrations on Benjarong Porcelain to show identities of Don Kai Di Village. This research work used mixed research methodologies. The research project was conducted in Don Kai Di Village, Krathum Baen District, Samut Sakhon Province. Key informants were 12 people with knowledge, 3 experts, 25 practitioners, and 80 consumers, the total number of which was 120. The research tools were the survey questionnaire, the interview script, the evaluation questionnaire for the illustration, and the questionnaire for satisfaction evaluation. Qualitative information was analyzed with the content analysis technique, and quantitative data were analyzed with descriptive statistics. The findings were as follows. 1) Currently, the illustrations of Benjarong are divided into 3 types, namely, realistic illustrations like photographs of important people, semi-realistic illustrations that mix reality with imaginations such as female characters from Thai literatures and Thai way of life and creative illustrations from imaginations such as cartoon. 2) Concerning the identities of illustrations on Benjarong, it was found out that the unique illustration is the image of a fighting rooster which is a yellow rooster with white tail that looks healthy and smart. Thus, this image was beautifully designed in accordance with the principles of arts.                    3) The illustrations on Benjarong Porcelains to show the identities of Don Kai Di Village were designed in 3 styles and presented to experts for assessment. The results showed that the semi-realistic style had the highest mean. Thus, this style was used for producing the prototype Benjarong Product, which was evaluated by consumers. The results showed that the consumers were highly satisfied with the illustration because it could communicate the identities of the community.