THE DEVELOPMENT OF LOCAL FABRICS AFFECTING THE FARMING OF ZEBRA DOVES IN THREE SOUTHERN BORDER PROVINCES

Abstract

The Objectives of this research article were to 1) discover feature, scent, texture, color, and pattern of the fabric, 2) study the requirement level of the farmers in three southern border provinces for the feature, scent, texture, color, and pattern and 3) provide guidance for developing pattern and market of the local fabrics, the composite of zebra dove cage. It was both qualitative and quantitative study. The sample of the qualitative study consisted of 17 people who were local wisdoms, local fabric producers, agencies, and partnership organizations of fabric development in the three southern border provinces. The sample of the quantitative study was a group of zebra dove farmers from 373 farms in three southern border provinces: Yala, Pattani, and Narathiwat determined by using a ready-made random table. Qualitative data was analyzed by using content analysis and conclusion-building techniques. Quantitative research data was analyzed by using descriptive statistics. The research found that the texture and the color of the fabric was the most important while pattern and scent were relatively less important. Whenever the competition was held, they usually used fabric with natural colors as it was easy to recognize. Furthermore, the result of the quantitative study corresponded to the qualitative one in terms of feature, color, pattern and scent of the fabric respectively. Birdcage cover, four-hemmed cloth, and cage sheet were made by lace with natural colors which cost less than 500 baht per piece. To associate with the local wisdom was a guideline for the production, development and setting the price of fabric patterns according to the quality of the fabric. There should be local fabric manufacturers promotion that suitable for the production of bird cage covers and gaining more online sales channels as a marketing approach.