THE DEVELOPING OF APPLICATION PERCEPTION OF BRAND PERSONALITY OF COMMUNITY ENTREPRENEURS: CASE STUDIES IN CHONBURI PROVINCETHE DEVELOPING OF APPLICATION PERCEPTION OF BRAND PERSONALITY OF COMMUNITY ENTREPRENEURS: CASE STUDIES IN CHONBURI PROVINCE

Abstract

The objectives of this research article were to 1) develop and evaluate the effectiveness of a brand personality classification application, 2) study the perception of brand personality among community entrepreneur, and                            3) compare product sales of community enterprise products at Participated in the Community Digital Center project after using the application, a period of                 4 months. The research population consisted of 40 experts and entrepreneurs. 1) The brand personality perception questionnaire 2) the application development scope opinion questionnaire, 3) the application performance evaluation questionnaire, and 4) the brand personality perception interview form. Statistics used in data analysis These are mean and standard deviation.                    The research results showed that 1) the application process has 6 parts:                     1.1) Membership application 1.2) Personal information 1.3) Community enterprise product information 1.4) Brand identity questionnaire 1.5) Brand identity description, 13 brand identity and 1.6) Appropriate marketing promotion strategies 2) Application performance It was found that the experts found that the suitability was at an excellent level. 3) The overall brand personality perception of the entrepreneurs was at a high level. Receive advice on how to communicate marketing each identity of the community enterprise product. Know the marketing strategies that are suitable for the product and can be applied in selling products. In 4 months, it was found that entrepreneurs learned to recognize the brand personality of one's products. Be able to use online marketing strategies that are suitable for the product. It is in line with the needs of consumers and is linked to the current situation. As a result, the number of product sales has continued to increase.

          The objectives of this research article were to 1) develop and evaluate the effectiveness of a brand personality classification application, 2) study the perception of brand personality among community entrepreneur, and 3) compare product sales of community enterprise products at Participated in the Community Digital Center project after using the application, a period of 4 months. The research population consisted of 40 experts and entrepreneurs. 1) The brand personality perception questionnaire 2) the application development scope opinion questionnaire, 3) the application performance evaluation questionnaire, and 4) the brand personality perception interview form. Statistics used in data analysis These are mean and standard deviation. The research results showed that 1) the application process has 6 parts: 1.1) Membership application 1.2) Personal information 1.3) Community enterprise product information 1.4) Brand identity questionnaire 1.5) Brand identity description, 13 brand identity and 1.6) Appropriate marketing promotion strategies 2) Application performance It was found that the experts found that the suitability was at an excellent level. 3) The overall brand personality perception of the entrepreneurs was at a high level. Receive advice on how to communicate marketing each identity of the community enterprise product. Know the marketing strategies that are suitable for the product and can be applied in selling products. In 4 months, it was found that entrepreneurs learned to recognize the brand personality of one's products. Be able to use online marketing strategies that are suitable for the product. It is in line with the needs of consumers and is linked to the current situation. As a result, the number of product sales has continued to increase.