INFLUENCE OF FACTORS IN ENTERPRISE NETWORK INTEGRATION ON SUSTAINABILITY OF HEALTH TOURISM IN PRACHINBURI PROVINCE

Abstract

The objectives of this research paper were to 1) study the potential of health tourism enterprise associations of entrepreneurs in Prachinburi Province 2) study the potential of health tourism enterprise associations of stakeholders in Prachinburi Province 3) study Potential in the management of the group of health tourism enterprises in Prachinburi Province. This research is quantitative research. There was a sample group. 320 small, medium and large health tourism entrepreneurs in Prachinburi Province, using the questionnaire as a tool to collect data. Descriptive statistics were analyzed by finding the mean, frequency, percentage, standard deviation and variance. and inferential statistical analysis by exploratory component analysis. Descriptive statistics were analyzed by finding the mean, frequency, percentage, standard deviation and variance. and inferential statistical analysis by Exploratory Factor Analysis (EFA) to analyze the exploratory component to find the composition of 3 independent variables, namely, the potential of joining the tourism enterprise network of 1) entrepreneurs 2) Stakeholders and 3) Management. And the researcher tested the influence of the variables according to the regression model equations. By analyzing multiple regression (Multiple Regression Analysis). Entrepreneurs have a level of opinion about the potential of entrepreneurs' health tourism enterprise integration. stakeholders and the management aspect are at a high level in every aspect The mean were 3.83, 3.69 and 3.71, respectively. The test results found that Potential of entrepreneurs' health tourism enterprise integration Potential of Stakeholder Health Tourism Enterprises and potential of aggregation of tourism enterprise networks in management Influencing the sustainability of the health tourism enterprise network integration of Prachinburi Province statistically significant