FACTORS AFFECTING DIGITAL LITERACY OF THE AVIATION LABOUR FORCE IN EASTERN ECONOMIC CORRIDOR

Abstract

The objectives of this research article were to analyse, and correlation the factors affected the digital literacy of the aviation labour forces in EEC. It was quantitative research, and the instrument was a questionnaire. The population is 4,618 people who worked in the aviation industry in the EEC. The sample was 357 aviation labour forces in EEC. The inferential statistics were used to test the hypothesis used to analyse the factors affected the digital literacy of the aviation labour forces, and the multiple regression analysis was used to analyse the correlation of the factors affected the digital literacy of the aviation labour forces. The results were found 1)The digital media usage behaviour, the performance and innovation effort expectancy, social influence, and facility condition correlated with the digital literacy of the aviation labour forces at the significance level of 0.05 2)The results of the multiple regression analysis were found that the media usage behaviour, the performance, and innovation effort expectancy and facility condition correlated with the digital literacy of the aviation labour forces at the significance level of 0.05. Those variables explained the variation of the digital literacy of the aviation labour forces at 44.8%. The most affected variables were the performance and innovation effort expectancy (.659), the media usage behaviour (.198), and the facility condition (.129) respectively.