BUSINESS MANAGEMENT STRATEGY FOR WOOD FURNITURE MANUFACTURING IN THAILAND

Abstract

The objectives of this article are to 1) study the composition of the management strategy for wood furniture manufacturing business in Thailand               2) propose the strategy for the management of the wooden furniture manufacturing business in Thailand. The researcher conducted a study from a sample group. is a group of entrepreneurs producing wooden furniture at Thailand. The tools used in the research were questionnaires. Statistics were percentage, mean, standard deviation and composition analysis. The results showed that level of importance is at a high level, comprising of business administration operations of entrepreneurs producing wooden furniture at present. The strategy for developing the wooden furniture manufacturing business of entrepreneurs with a high level of emphasis is the Mckinsey strategy, which consists of strategy and strategy. The organizational structure system. The management style, personnel, skills, abilities and shared values. The Value Chain strategy consisted of basic activities and supporting activities factors of the main components in the development of exploratory wood furniture business management strategies as for the main factors in the development of business management strategies for wood furniture manufacturing in Thailand, found that the components can be arranged as follows. Mckinsey's theory is organized as follows. 1) Operation 2) Leadership 3) Management 4) Progress path 5) Improvement of work 6) Human Resource Management and Value Chain theory can be composed as follows: 1) Marketing Management 2) Strategic Support Activities 3)Raw material management.