SUSTAINABLE TOURISM MANAGEMENT IN PHATTHALUNG PROVINCE

Abstract

The Objectives of this research article were to 1) study environment in the context of sustainable tourism management 2) study the management process of and the development of sustainable tourism and 3) study the guideline to development and management of sustainable tourism. There are both qualitative research and quantitative research. The population consisted of 6 informants, 400 residents who live in Phatthalung province, and 400 tourists who have been visiting to Phatthalung Province, which using the Taro Yamane formula and selected by stratified random sampling in proportion. The research instrument was the questionnaires The statistic employed for data analysis were descriptive statistics and content analysis. The results of the research were as follows: 1) Phatthalung Province is a city with an ancient history, where has many attractions and dimensions that are in natural historical way of life, agricultural tourism community tourism of old town. In addition, there showed a distinctive identity and a traditional culture toward to the tourist attraction, 2) the overall of the tourist’s opinion about the management process of and the development of sustainable tourism in Phatthalung Province were rated at the high level ( = 3.60) and people Phatthalung Province were rated at the high level ( = 3.47) and 3) the guideline to development and management of sustainable tourism in Phatthalung Province should be (1) study the environment and identity (2)focus on the participation of all sectors including government agencies, private agencies, entrepreneurs, communities and people in the area, setting the activities to promote the tourism by focusing on facilities and services.All of these guidelines are toward to the development of identity for tourism, which are in wisdom History, culture and traditions