HUMAN CAPITAL DEVELOPMENT TO INCREASE THE CAPACITY OF COMMUNITY ENTERPRISE WITH CULTURAL CAPITAL AFTER NEW NORMAL OF SAMUT SONGKHRAM PROVINCE

Abstract

          The objectives of this research article were to study the level of human capital development. Cultural capital after new ways and abilities of community enterprise entrepreneurs in Samut Songkhram Province. To analyze the affirmative elements of human capital development to increase the capacity of community enterprises through the new post-cultural capital of Samut Songkhram Province and to examine the harmony of the human capital development model to increase the capacity of community enterprises through the new post-cultural capital of Samut Songkhram Province. It is a quantitative research. The total of 353 sampling was quota sampling in proportion to the number of members in each district in Samut Songkhram Province. The statistics used were frequency, percentage, mean, standard deviation and confirmatory factor analysis. The result found that all 12 variables significant consist of physical capital, financial asset capital, folk wisdom capital, human capital, human capital development needs, organizational internal factors and external factors, human capital development methods, cost management, differentiation in innovation, differentiation in marketing and differentiation in quality. The component weights ranging .44 - .84, with statistical significance at the .05 level. It was found that the model was consistent with the empirical data. Goodness of fit measures were found to be Chi-square: χ² = 54.267, df = 44.00, p-value = .138, χ²/df. = 1.233, CFI = .985, RMSEA = .056, NFI = .926, IFI = .985. The correlation of the variables overall was statistically significant, ranging .010 - .536. This shows that such variables are variables that influence human capital development.