THE IMPACT OF ENFORCEMENT OF THE PERSONAL DATA PROTECTION ACT B.E. 2562

Abstract

The objectives of this research article were to 1) study the legal principles of personal data protection and the implications of enforcing such laws in other countries, 2) study the impacts of social and economic dimensions arising from the enforcement of the Personal Data Protection Act B.E. 2562, and 3) make recommendations on the enforcement of the Personal Data Protection Act B.E. 2562. This research was qualitative research. There is a multi-method collecting process to obtain information. The study found that the personal data protection law has principles regarding the rights of personal data subjects, establish standards for the protection of personal information, and use it for the intended purpose with the permitted consent. The EU's General Data Protection Regulation (GDPR) which had the effect of law enforcement in terms of operating costs, disadvantages for small and medium enterprises. The United States has data protection laws that exist in both national and state laws and make law enforcement different. Singapore, there was emphasis on the security of information that is particularly personal and sensitive to customers which increases the trust of businesses. Meanwhile, Australia has a flexible definition of “personal data” which allows for changes in the way information is handled over time. In case of Thailand, social impacts, all sectors still lack knowledge and understanding, and lack of clear and comprehensive guidelines, problems may arise after enforcement. Economic impact is the burdens and costs of middle and small operators. This can be a problem for reliability marketing and international trade. Recommendations is knowledge, understanding and proactive approach to legal implementation should be promoted in order to prepare before the law is effective.