THE STUDY OF PERCEPTION AND CONCEPTUAL PHOTOGRAPHING PROCEDURES FROM A CONTEMPORARY ART: PINK MAN, MANIT SRIWANICHBHUMI

Abstract

The objectives of this research article were to 1) study problems in contemporary art history, theoretical concepts, and conceptual interpretations of conceptual photography in Thailand, and 2) study and analyze the concept and process of Manit Sriwanichpoom's contemporary art work series, "Pink Man". Documents, related research, academic journals, and interviews were used to collect data for this qualitative research, in which the content specified in the objectives was analyzed with description. The research reveals that 1) conceptual photography in Thailand involved the creation of photographic works based on the social context, or story, that the artist wished to convey through the planning process of the creation in order to respond to the concept in order to achieve aesthetic beauty by using signs as remarks to create interest in the photograph and using modern technology through computerized processes to embellish and create perfection. Beauty might not be found in the finished process of the work; however, the artist's narrative was quite compelling from the beginning of the conceptual process to the point of completion; 2) the analysis of Manit Sriwanichpoom's photography work series, "Pink Man," in terms of the conceptual photography process, theory application, and practice guidelines indicated that the artist created this photography work series based on the concept of consumerism in Thai society, using sarcasm to portray society's classes and social values in Thai society at different times, using symbols that conflict with the image of society as a whole, in which the artist wished that the audience would see the photograph and follow the artist’s concept, which was intended to raise awareness and care among people in society.