THE MEASUREMENT OF 7 HABITS OF HIGHLY EFFECTIVE PEOPLE FOR PRIVATE ORGANIZATION EMPLOYEES

Abstract

The objective of this research was to develop the measurement of the seven habits of highly effective people in terms of employee behavior in accordance with the working context of private organizations employees in Thailand. A qualitative method by using an in-depth interview with semi-structured questions conducted in the selected 8 specialists. The results of the study found that the seven habits of highly effective people for operator developed from Stephen R. Covey's conceptual framework. It is divided into 7 habits: 1) be proactive 2) begin with the end in mind 3) put first things first 4) think win-win 5) seek first to understand then to be understood 6) synergize and 7) sharpen the saw. After validated indexes of item-objective congruence (IOC) by 3 professors and confirmatory factor analysis (CFA), the habits 1 to habit 7 had 22 items with a Cronbach’s alpha (coefficient alpha) of .70, .81, .73, .82, .73, .84 and .70 respectively. All means of the seven habits of highly effective people were at high levels as 4.64, 4.53, 4.41, 4.95, 4.94, 5.05 and 4.36, respectively. The measurement had an index of FIT x² = 272.91, df = 188, p < .01, RMSEA = .046, CFI = .99, NFI = .96, SRMR = .047, GFI = .90, with a composite reliability (CR) .955 and average variance extracted (AVE) .480. The 7 habits of highly effective people related to each other in all aspects with a statistically significant at the level of .01