LOGISTICS AND SUPPLY CHAIN MANAGEMENT APPROCH OF COMMUNITY ENTERPRISE GROUP WEAVING AND PROCESSING REED MATS AT BAN NON SA-AT KHONKAEN

Abstract

The Objectives of this research article were to 1) to study characteristics of logistics and supply chain management activities of reed mat weaving community enterprises, Ban Non Sa-at, Khon Kaen Province 2) to propose logistics and supply chain management guidelines of community enterprises weaving and processing reed mats at Ban Non Sa-at Khon Kaen. This research were mixed method consist of qualitative research studies and quantitative research. The qualitative research used an interview with ten experts with in-depth interviews to summarize issues related to logistics and supply chain management activities of Ban Non Sa-ad community. The quantitative research used questionnaires for two sample groups, which were 610 samples. The G*Power program was used for calculation. Statistics used were percentage, mean, and standard deviation. Multiple Classification Analysis (MCA) to summarize the approach to logistics and supply chain management. The results showed that: 1) characteristics of logistics and supply chain management activities of community enterprises weaving and processing reed mats at Ban Non Sa-at Khon Kaen there is continuous improvement, but there are still problems and obstacles in each activity that need to be addressed 2) management guidelines of logistics and supply chains of community enterprises weaving and processing reed mats at Ban Non Sa-at consist of develop production through innovation information technology and cooperation in research with other agencies, control costs with good management, offer continuously a variety of products that meet the needs of customers, increase online marketing channels and expand the business into electronic commerce.