LOGISTICS AND SUPPLY CHAIN MANAGEMENT MODEL TO CREATE A COMPETITIVE ADVANTAGE IN THE BUSINESS OF IMPORTING CHILDREN’S CLOTHING FROM CHINA

Abstract

The Objectives of this research article were to 1) to study the current situations of logistics and supply management of children’s clothing import business from China through online channels; 2) to create efficient logistics and supply chain management models and create a competitive advantage in the business of importing children's clothing from China through online channels. Mixed methods is used as a research methodology to approach this study.                      A Qualitative research which used Delphi technique which to use interview in the first round and questionnaires in the second and third round with 17 experts to find consensus and to use the data to create an efficient logistics and supply chain management model. Statistics qualitative used for this research were percentage, median, mode and interquartile range and a quantitative research which use questionnaires with 305 customers who bought children’s clothing from import business from China through online channels. The G*Power program was used for calculating group samples. Statistics used for quantitative research were percentage median standard deviation and hypothesis testing which use Multiple Classification Analysis (MCA) as data analysis. The results of this research were: 1) The current situation of logistics and supply chain management of the business of importing children's clothing from China through online channels is highly competitive, requiring good planning, strategy, and management and bring success factors to use in business 2) Efficient logistics and supply chain management models and create a competitive advantage in the business of importing children's clothing from China through online channels which consists of taking advantage of strategy. Benefits from management and benefits of success factors to be used in business operations which use to benefit business and lead to success.