THE EXTENSION MODEL OF COASTAL AQUACULTURE PRODUCTION FOR STANDARD DEVELOPMENT IN THE UPPER SOUTH OF THAILAND

Abstract

The objectives of this research article were to 1) the fundamental state of social, economic and production conditions of coastal aquaculture farmers in The Upper South of Thailand) 2) to study about knowledge need of production standard, extension channel and extension method for development of production standard of coastal aquaculture farmers in Upper South of Thailand 2) to development an extension model of coastal aquaculture production for standard development, and 3) to study the opinions of those involved with the extension model of coastal aquaculture production for standard development in Upper South of Thailand. This research was a mixed-method research. The research methodology consisted of 2 stages: 1) Structured interview was used to collect qualitative data. Descriptive and related statistics that were used were correlation, t - test, f - test, factor analysis and multiple regression analysis. 2) And questionnaire was used to study the opinions of those involved with the extension model. The results showed that 1) The most farmers were male, had bachelors degree, 3 - 5 years for aquaculture experience and GAP concerned production standard. 2) farmers wanted to receive the production standard knowledge in all of the 49 issues. They wanted to get the extension channels through official/private media, manual, and internet as well as practical training for production. 2) The Extension model for coastal aquaculture production for standard development started from determining objectives. 4M management approach was applied as input factors by using communication model process to create a better aquaculture production standard, stable career and progressive income from better production standard. 3) the most agreeable aspects on this model were in the suitability, the possibility, the contextual concordance, and the actual utilization from people involved with model.