STRATEGIES FOR DEVELOPING BUDDHIST TOURISM ACTIVITIES AND ROUTES DVARAVATI ERA IN NAKHON PATHOM PROVINCE

Abstract

          The objectives of this research article were 1) to study the potential and routes of Buddhist tourism, 2) to develop Buddhist tourism activities, 3) to formulate strategies for developing Buddhist tourism activities and routes. This research is a qualitative research, by in-depth interviews with 21 key informants and a specific group discussion of 10 person. Data were analyzed using contextual content analysis techniques. The results of the research were as follows: 1) Potential and Path of Buddhist Tourism 1.1) Potential and Path of Buddhist Tourism 1.1.1) History of Buddhism in the Dharawadee Era 1.1.2) Tourism Conditions Nakhon Pathom Province has an outstanding area in terms of natural tourism resources. History and way of life 1.1.3) Management of tourism activities 1.1.4) Impacts arising from activities and Buddhist tourism routes 1.2) Strategies for developing activities and Buddhist tourism routes 1.2.1) Strategies for developing activities and Buddhist tourism routes Buddhism 1.2.2) development of activities and Buddhist tourism routes as a policy and strategy for Buddhist tourism 1.2.3) implementation of strategies for developing activities and Buddhist tourism routes 2) Developing activities and defining tourism routes strategies Buddhist tourism, namely: 2.1) potential patterns and paths of Buddhist tourism Dvaravati Era in Nakhon Pathom Province 2.2) Model of Buddhist tourism activities Dvaravati Era in Nakhon Pathom Province 2.3) Strategies for developing activities and Buddhist tourism routes Dvaravati Era in Nakhon Pathom Province.