THE POTENTIAL TOURIST ATTRACTION DEVELOPMENT OF COMPREHENSIVE TOURIST ATTRACTION OF THE BUDDHIST CIVILIZATION OF NAKHON PATHOM PROVINCE

Abstract

          This research aimed to analyze the potential tourist attraction of comprehensive tourist attraction of the Buddhist civilization of Nakhon Pathom Province. This research was quantitative research. The population of this study were Thai tourists who come to travel at historical tourism, and cultural and traditional tourism in Nakhon Pathom Province. According to Yamane's formula, the sample group was Thai tourists who come to travel at historical tourism, and cultural and traditional tourism in Nakhon Pathom Province. Simple random sampling was used to collect dat, for 400 people. The tools used for data collection were questionnaires. The data were analyzed using a statistical program, descriptive statistics were used to analyze the data. The results found that the potential tourist attraction of comprehensive tourist attraction of the Buddhist civilization of Nakhon Pathom Province had potential in all aspects; at a high level. The value of attraction was the aspect with the greatest potential and the facilities of attraction was the least potential aspect. There was knowledge, which was an essential factor in the development of the potential tourist attraction of comprehensive tourist attraction of the Buddhist civilization: 1) value of attraction, 2) safety, 3) facilities, 4) environment, 5) readiness of the tourism destinations, 6) tourism activities organizing, and 7) management. In order to make tourist attractions to be ready to accommodate tourists and encourage community development, in terms of economy, culture, and sustainability.