A DEVELOPING AND ADDING VALUE OF TOURISM PRODUCTS IN CRADLE CIVILIZATION CITY LAND OF BUDDHISM NAKHON PATHOM PROVINCE

Abstract

          The objectives of this research article were 1) o study the potential of tourism products 2) to develop and increase the value of tourism products. Use qualitative research by in-depth interviews with key informants of 18 person and a specific group discussion of 12 person, data were analyzed using contextual content analysis techniques, The research results were found as follows; 1) the potential of tourism products 1) the situation of support from government agencies 2) occupational skills of people in temples and communities. There are all kinds of goods and services with standards 3) policy awareness and access to information. Both the public and private sectors have formulated policies to promote and fully 4) infrastructure in temples and communities. They are similar in terms of lifestyle and the products are similar 5) management within the temple and community government should be encouraged to promote 6) economic resources in temples and communities 7) tourism conditions in temples and communities in Nakhon Pathom are still lively 8) increase product value find a variety of ways to operate 2) develop and add value to wuxi civilization tourism products. land of buddhism Nakhon Pathom Province, including step 1, a policy model for adding value to products which consists of 1) making a tourism development plan; 2) creating tourism in the civilization city land of buddhism Nakhon Pathom Province 3) Coping with the risks of civilization's urban situation land of buddhism Nakhon Pathom Province, Step 2 Product Management Model which consisted of 1) providing knowledge and understanding of tourism, 2) developing management processes, 3) responsibilities in the 3^rd stage of management, developing and adding value to products which consists of 1) giving importance to product creation activities 2) promoting participation and driving 3) developing and adding value of tourism products in the city of civilization.