MANAGEMENT MODEL OF BUDDHIST OF THAI CULTURAL TOURISM BY PATH OF THE HIGHLY REVERED MONKS IN NAKHON PATHOM PROVINCE

Abstract

          This research aimed to 1) study tourism management 2) develop a tourism management model. This is a qualitative research by in-depth interviews with key informants, 21 key informants and a focus group discussion 17 scholars and experts, by using contextual content analysis techniques. The research results were found that 1) A study of Buddhist and cultural tourism management following in the footsteps of the monks Nakhon Pathom Province 1.1) tourist incentives Nakhon Pathom was originally a prehistoric community, it has a long history since the Tawadee period 1.2) the attraction of tourist attractions is diverse, each area has different strengths 1.3) types of tourism activities, in addition to being a historical tourist attraction as a source of agricultural production safe industries 1.4) tourism enhancement services 1.5) environmental characteristics of tourist attractions has continued to develop and develop 1.6) tourism marketing promotion and 1.7) recommendations. 2) Development of tourism management model must follow the following steps: Step 1 Integrated Buddhist Tourism Management 1) Dharma Practice for Health 2) Catastrophic Tourism in Samsara 3) Tourism in the Footsteps of Masters Step 2 Preserving Religious Identity 1) Providing knowledge and understanding on religious identity preservation in Nakhon Pathom Province 2) Developing a spiritual way of identity in Buddhism 3) Developing the essence of religious tourism Step 3 Promoting wisdom and morals towards knowledge and Religious Intent 1) Designing in accordance with the needs of tourists 2) Designing a layout of monks and important figures in Buddhism 3) Building a center for promoting wisdom and morals towards the knowledge and intentions of the religion according to the master's footsteps.