ETHNOGRAPHY OF COMMUNICATION: IMPLICATION FOR CHANTING THE PHRA MALIA, SURATTHANI PROVINCE

Abstract

This research aims to apply the concept of ethnography of communication to chanting Phra Malai in Surat Thani province. It is a qualitative research. The population and groups of key informants were 5 people who chanted Phramalai chanting and the audience group. This paper uses Dell Hymes' SPEAKING framework to analyze the communication situation of chanting Phra Malia. In thos regard educational institutions are classified into 3 communication event at funerals, public and private events. It employs a qualitative research method by collecting data from documents, video recordings of Phra Malia chant, and field data collection, along with field observations. The results using descriptive analytics. The finding shows that chanting Phra Malai is a type of communication for specific groups. A person who performs this duty require a good command of speech acts. Due to the chanting of Phra Malia at funerals, government and private events have different characteristics. Therefore, it is essential that those who chant Phra Malia must study and understand nature of the event starting from the scene, communicators, purpose of the event, speech acts sequence, intonations, tools of communication, norms of interaction, and types of communication in each pattern of Phra Malia chant in different situation. This will enable Phra Malia House to plan for the preparation of the duties to go well and also helps to create a good understanding between the audience and event host.