THE DEVELOPMENT OF A COMPETENCY BASED TO CREATE BRAND AWARENESS ON CONSUMER THROUGH SOCIAL MEDIA FOR SMALL BUSINESS ENTREPRENEURS IN HUA-HIN DISTRICT PRACHUAP KHIRIKHAN PROVINCE

Abstract

The objectives of this research article were to 1) improve a competency-based curriculum for generating brand perception of consumers via social media for small enterprises entrepreneurs in Hua-Hin, Prachuap Khiri Khan province. 2) organize training a competency-based curriculum for generating brand perception of consumers via social media for small enterprises entrepreneurs, 3) study a result of a competency-based curriculum for generating brand perception of consumers via social media for small enterprises entrepreneurs. The method of this research based on qualitative research. The target of this study was 60 participants of small enterprise entrepreneurs in Hua-Hin, Prachuap Khiri Khan province by volunteer sampling. The research instruments were 1) a competency-based curriculum for generating brand perception of consumers via social media 2) a training assessment form that collects information with a training package in a competency-based curriculum based on learning modules consisting of a questionnaire, pre-training opinion, a worksheet for the trainee, a question list, an order list, an assessment form for the assessor, an oral inquiry, observation, practical skill, and the work of the trainer. The findings of this study were five important types for an entrepreneur to learn and practice via social media were 1) Creative personal identity on online community 2) Improving stagy for increase circulation 3) Media production 4) Content Creative 5) Publishing via social media. The most interesting and significant units of Competence for trainees were to 1) Develop a strategy to increase sales 2) increase service with the basic target group.