THE PARTICIPATE IN THE CREATING MARKETING CHANNELS FOR THE DEVELOPMENT OF SELF-RELIANT COMMUNITY ENTERPRISES.: A CASE STUDY OF KHON SAWAN DISTRICT, CHAIYAPHUM PROVINCE

Abstract

This article aimed to study 1) Study the level of knowledge and understanding affect to participation in creating marketing channels for the development of self-reliant community enterprises. 2) Study the level of participation in creating marketing channels for the development of self-reliant community enterprise. 3) Study the problems and solutions for participation in creating marketing channels for the development of self-reliant community enterprise. The population and sample used in this study were a member of the weaving community enterprise group registered with the Office of Community Development and Agriculture, Khon Sawan District in Chaiyaphum Province. The sample size using the table of Krejcie & Morgan (1970) was a sample of 248 people. The tool used for data collection was a questionnaire. The statistics used to analyze the data were frequency distribution, percentage (Percent), mean ( ), standard deviation (S.D.). The research results were as follows.

1. Knowledge and understanding of creating product marketing channels for the development of self-reliant community enterprises It was found that the people of the weaving community enterprise group in Khon Sawan District, Chaiyaphum Province. Knowledge and understanding of creating marketing channels for the development of self-reliant community enterprises. Most of the samples were able to answer questions correctly. By asking whether There is a wide variety of products in various styles such as colors and patterns, the sample group answered 98.38% correctly. And the question asked Group members take notes on knowledge from group members, the sample group answered incorrectly 8.06 percent.
2. The level of people's participation in creating marketing channels for the development of self-reliant community enterprises was found that the people of the weaving community enterprise group in Khon Sawan District, Chaiyaphum Province. Opinions about the creation of marketing channels for the development of self-reliant community enterprises, the overall level was moderate ( = 2.81). When considering each item, it was found that the sample group participated the most. You have benefited from the development of creating a marketing channel make a career to increase family income ( = 3.59). Followed by those who benefited from the development of marketing channels resulting in a better quality of life ( = 3.54). And the least involved was You have participated with your local authority in building a marketing channel to develop a self-reliant community enterprise ( = 2.25).
3. Opinions on the problems and solutions for participation in the creation of marketing channels for the development of self-reliant community enterprises are that local agencies should strengthen the community enterprise groups more. And allow the public to participate in determining the direction of product development plans to create more marketing channels for the group. There is more knowledge exchange among members both inside and outside the group. Including there should be more budget as well.