COMMUNICATION MANAGEMENT GUIDELINES ON SOCIAL ISSUES THROUGH THE AWARENESS OF STUDENTS IN THE INNOVATION MANAGEMENT COMMUNICATION PROGRAM

Abstract

This research aimed to 1) study the awareness of communication phenomenon regarding current social issues and 2) analyze the management of communication of current social issues from student of Innovation Management Communication program. The study used a qualitative research method, conducting group discussions with seven groups of seven students from the Innovation Management Communication Program, College of Social Communication Innovation. Data were grouping and analyzing for information into categories. According to the findings, social issues raised by the College of Social Communication Innovation students were (1) fake news, (2) exaggerated advertising and marketing, (3) communication etiquette, (4) communication between generations, (5) communication via sign language, (6) accessibility to communication and learning innovations, (7) media literacy in children, (8) media literacy in senior citizens, (9) representation of gender diversity, (10) pornographic media, (11) environmental communication, and (12) intercultural communication. The guidelines on the management of social issue communication consisted of (1) communication to educate and create understanding, (2) communication to encourage participation, (3) communication to advocate, (4) use of communications innovation and technology, (5) application of regulations or laws, (6) interpersonal communication, and (7) communication ethics.