THE DEVELOPMENT OF A LOCAL HERB PROCESSING COMMUNITY ENTERPRISE IN BANMAEPRIKLOOM MAEPRIK SUBDISTRICT, MAEPRIK DISTRICT, LAMPANG PROVINCE

Abstract

The objective of this research article is to: 1) study the local herbal product models of the Mae Phrik Community Enterprise Group, Mae Phrik Subdistrict, Mae Phrik District, Lampang Province 2) examine the development of local herbal product designs by the community enterprise group; and
3) propose approaches for further product development. This participatory action research (PAR) involved 28 purposively selected participants. The research activities were conducted with knowledge support from the Community Development Office, District Agricultural Office, Non-Formal and Informal Education Center, and local wisdom experts. Data were collected through in-depth interviews and participatory observation. Content was analyzed and presented in narrative form, including quotes and descriptive analysis for systematic interpretation.

The findings revealed that

1) The Mae Phrik Community Enterprise Group’s herbal product model emphasized the use of local herbs and traditional knowledge passed down through generations. The production process was systematic—covering selection, processing, temperature and humidity control to maintain herbal quality. Products included Phlai balm, yellow herbal oil, herbal compresses, inhalers, green herbal oil, and herbal incense. Consistent quality control was a key factor in enhancing product credibility.2) In terms of product development, the group received support from various sectors to upgrade the quality of their products. Existing products were collaboratively rebranded under the name “Sunan Phrai”. "Sunan" refers to a revered monk in the community who introduced herbal knowledge and transferred that wisdom to the group. The product label design features the Sarapee flower, symbolizing the first herb used to create their mosquito-repellent incense and commonly found in the area.3) The introduction of new product development approaches enhanced the product image, made it more modern and competitive in the market. In addition, the group expanded into online marketing channels, creating new and sustainable market opportunities.