Main Article Content
Information Technology (IT) industry is one of the fastest growing industries in India as elsewhere in the world. It has made its mark in the international markets. IT employees have contributed a great deal to this success story. Motivation is the driving force behind the quality output. The present study attempts to understand the motivational practices of IT industry in the city of Bangalore which is the hub in supply of IT products all over the globe. 510 software employees from 36 companies are surveyed. The data was analyzed using SPSS 17.0 statistical software. Statistical techniques adopted are descriptive statistics, bivariate analysis, multivariate analysis and others. Among other things the study fnds that the software engineers agree / strongly agree that Clean Work Place, Autonomy and Promotion, Safety & Grievance Handling, Reputation for Job, Decision Making & Training, Manager–Subordinate Relationship, Fringe Benefts & Job Security, Employee-employee relationship & friends/relatives view, Work Life Balance & Intrinsic motivation, and Pay & Income as the motivational factors that motivates them.