Analysis of confirm factor analysis in Competency of Thai Local Journalists

Main Article Content

Darun Wantippa


The objective of this study was to analyze the competence of Thai local newspaper journalists with Confirmatory Factory Analysis and Quantitative Research Methodology. Data collection had been operated with the questionnaire created from literature review, which was applied to evaluate the competence of Thai local newspaper journalists in every organization for 350 persons. The result would be processed and concluded. The competence of Thai local newspaper journalists consists of 12 dimensions which are 1) experiences 2) news writing skill 3) website/multimedia skill 4) work under pressure and time-limited 5) be sportsmanly 6) communication skill 7) news evaluation 8) leadership 9) accuracy10) software/computer skill 11) creativity 12) resource development. According to the validation of a goodness of fitted model yielded a Chi-square of (gif.latex?^{\chi&space;^{2}}/ df) = 0.944 (less than 2), P = 0.876 (more than 0.05), RMSEA = 0.000 (less than 0.05), GFI = 0.911 (more than 0.90), and AGFI = 0.888 (more than 0.85). Considering Factor Loading, all passed the criteria (more than 0.6) and the appropriateness of observable factors of the overall model according to the validity test; it was found that AVE is over 0.45 in every latent variable while CR of latent variables is over 0.6 as well. In consequence, the newspaper journalists must develop their competence all the time in order to create quality news including searching for more new resources, learning the international language; these skills and technology can be applicable to their works. Most importantly, the newspaper journalists must have a good attitude towards their news. In other words, they must hold on morality and mainly concern on mutual benefits. Next, they have to build motivation to the readers in analyzing news issues. Additionally, each must have their own writing style, for example.

Article Details



นันทิญา พันธ์โชติ. (2558). การจัดกลุ่มความหมายของคำศัพท์ในพาดหัวข่าวหนังสือพิมพ์ท้องถิ่นจังหวัดขอนแก่น. วารสารบัณฑิตศึกษามนุษยศาสตร์สังคมศาสตร์ มหาวิทยาลัยขอนแก่น.พิมพ์ครั้งที่ 4. ขอนแก่น

ปุระชัย เปี่ยมสมบูรณ์ และสมชาติ สว่างเนตร. (2535). การวิเคราะห์เส้นโยงด้วยลิสเรล: สถิติ. กรุงเทพฯ: สถาบันบัณฑิตพัฒนบริหารศาสตร์.

รังสิมันตุ์ ธีระวัฒนานนท์ . (2557). ส่วนประสมทางการตลาดที่มีผลต่อการตัดสินใจซื้อหนังสือพิมพ์กีฬาของผู้บริโภค. กรุงเทพมหานคร : จุฬาลงกรณ์มหาวิทยาลัย

สุชาติ ประสิทธิ์รัฐสินธุ์, กรรณิการ์ สุขเกษม, โศภิต ผ่องเสรี และถนอมรัตน์ ประสิทธิเมตต์. (2549). แบบจำลองสมการโครงสร้าง: การใช้โปรแกรม LISREL, PRELIS และ SIMPLIS. กรุงเทพฯ: สามลดา.

สุภมาศ อังศุโชติ, สมถวิล วิจิตรวรรณา และรัชนีกูล ภิญโญภานุวัฒน์. (2548). เอกสารประกอบการอบรมการใช้โปรแกรมลิสเรล: โปรแกรมทางสถิติเพื่อการวิจัยทางพฤติกรรมศาสตร์และสังคมศาสตร์ รุ่นที่ 6. กรุงเทพฯ: มหาวิทยาลัยสุโขทัยธรรมาธิราช.

Beyer, J. L. (2014). The emergence of a freedom of information movement: Anonymous, WikiLeaks, the Pirate Party, and Iceland. Journal of Computer‐Mediated Communication, 19(2), 141-154.

Bor, S. E. (2014). Teaching social media journalism: Challenges and opportunities for future curriculum design. Journalism & Mass Communication Educator, 69(3), 243-255.

Bradshaw, P. (2014). What is data journalism. Ethics for digital journalists: Emerging best practices, 202-219.

Bradshaw, P., & Rohumaa, L. (2013). The online journalism handbook: skills to survive and thrive in the digital age. Routledge.

Briggs, M. (2012). Journalism next: A practical guide to digital reporting and publishing. Sage.

Bronstein, C., & Fitzpatrick, K. R. (2015). Preparing tomorrow’s leaders: Integrating leadership development in journalism and mass communication education. Journalism & Mass Communication Educator, 70(1), 75-88.

Brossard, D. (2013). New media landscapes and the science information consumer. Proceedings of the National Academy of Sciences, 110(Supplement 3), 14096-14101.

Brossard, D., & Scheufele, D. A. (2013). Science, new media, and the public. Science, 339(6115), 40-41

Clerwall, C. (2014). Enter the robot journalist: Users' perceptions of automated content. Journalism Practice, 8(5), 519-531.

Coddington, M. (2015). Clarifying journalism’s quantitative turn: A typology for evaluating data journalism, computational journalism, and computer-assisted reporting. Digital Journalism, 3(3), 331-348.

Diakopoulos, N., De Choudhury, M., & Naaman, M. (2012). Finding and assessing social media information sources in the context of journalism. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 2451-2460). ACM.

Dixon, H., Warne, C., Scully, M., Dobbinson, S., & Wakefield, M. (2014). Agenda-setting effects of sun-related news coverage on public attitudes and beliefs about tanning and skin cancer. Health communication, 29(2), 173-181.

Doherty, S. (2012). Will the Geeks Inherit the Newsroom?: Reflections on why Journalists should Learn Computer Science. International Journal of Technology, Knowledge & Society, 8(2).

Firmstone, J., & Coleman, S. (2015). Rethinking local communicative spaces: Implications of digital media and citizen journalism for the role of local journalism in engaging citizens. Local Journalism: The decline of newspapers and the rise of digital media, 117-140.

Frost, C. (2015). Journalism ethics and regulation. Routledge.

García-Avilés, J. A. (2014). Online Newsrooms as Communities of Practice: Exploring Digital Journalists' Applied Ethics. Journal of Mass Media Ethics, 29(4), 258-272.

Gaziano, C., & McGrath, K. (1986). Measuring the concept of credibility. Journalism quarterly, 63(3), 451-462.

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (6th ed.). Upper Saddle River, New Jersey: Prentice Hall.

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate data analysis (7th ed.). New Jersey: Pearson Prentice Hall.

Hasnat, M. O. (2014). Credibility of social online media: in the eyes of Finnish professional journalists. Comunicação e Sociedade, 25, 220-235.

Lingwall, A., & Kuehn, S. (2013). Measuring student self-perceptions of writing skills in programs of journalism and mass communication. Journalism & Mass Communication Educator, 68(4), 365-386.

Mellado, C., & Van Dalen, A. (2014). Between rhetoric and practice: Explaining the gap between role conception and performance in journalism. Journalism Studies, 15(6), 859-878.

Moretzsohn, S. (2015). “Citizen journalism” and the myth of redemptive technology. Brazilian journalism research, 10(2), 238-261.

O'Donnell, P., Zion, L., & Sherwood, M. (2016). Where do journalists go after newsroom job cuts?. Journalism Practice, 10(1), 35-51.

Pavlik, J. V. (2013). A vision for transformative leadership: Rethinking journalism and mass communication education for the twenty-first century.

Peters, C., & Broersma, M. J. (Eds.). (2013). Rethinking journalism: Trust and participation in a transformed news landscape. Routledge.

Rankine, J., Barnes, A. M., McCreanor, T., Nairn, R., McManus, A. L., Abel, S., ... & Gregory, A. (2014). Content and source analysis of newspaper items about Maori issues: Silencing the'natives' in Aotearoa?. Pacific Journalism Review, 20(1), 213.

Rogstad, I. D. (2014). Political News Journalists in Social Media: Transforming political reporters into political pundits?. Journalism Practice, 8(6), 688-703.

Rush, R. R., Oukrop, C. E., & Creedon, P. J. (Eds.). (2013). Seeking equity for women in journalism and mass communication education: A 30-year update. Taylor & Francis.

Spark, D., & Harris, G. (2016). Practical newspaper reporting. CRC Press.

Van Dalen, A. (2012). The algorithms behind the headlines: How machine-written news redefines the core skills of human journalists. Journalism Practice, 6(5-6), 648-658.

Waisbord, S. (2013). Reinventing professionalism: Journalism and news in global perspective. John Wiley & Sons.

Weber, W., & Rall, H. (2012). Data visualization in online journalism and its implications for the production process. In Information Visualisation (IV), 2012 16th International Conference on (pp. 349-356). IEEE.

Wenger, D., & Owens, L. C. (2013). An examination of job skills required by top US broadcast news companies and potential impact on journalism curricula. Electronic News, 7(1), 22-35.

Wenger, D., Owens, L., & Thompson, P. (2014). Help wanted: Mobile journalism skills required by top US news companies. Electronic News, 8(2), 138-149.

Willnat, L., Weaver, D. H., & Choi, J. (2013). The global journalist in the twenty-first century: A cross-national study of journalistic competencies. Journalism Practice, 7(2), 163-183.

Witschge, T. (2013). “Transforming Journalistic Practice. Rethinking journalism: Trust and participation in a transformed news landscape, 160.

Zhang, H., & Su, L. (2012). Chinese media and journalists in transition (pp. 9-21). New York, NY: Routledge.