Resilient Future Strategy of Full-Service Airlines in Thailand

Main Article Content

Nuttapun Poomthan
Pheerawat Thaweewatthanaphong
Saiphon Dangdaje
Supak Nunabee


Aviation business is an air transport business which constitutes an important transportation infrastructure for tourism and commerce businesses. Moreover, aviation business is the first component of the aviation industry in the passenger and cargo transportation services.

            In the future, aviation business especially full-service airlines may face various business drivers and uncertainties such as economy, political stability, aging society, renewable energy, and cutting-edge technology.

 Furthermore, the passenger demand and the supply chain constitute another main reason for the aviation industry to adapt to these changing situations.

            Therefore, the study of the contexts, trends, drivers, and uncertainties impacting full-service airlines in Thailand is used to analyze the scenarios and the future business opportunities for the formulation of resilient future strategy of the full-service airlines in Thailand consistent with the diverse needs of passengers. The strategy of Value Proposition to consumers, Open Business Model, and Business Model Canvas are important to change and develop an organization's potential in response to the business context to ensure stable and sustainable business operation.

Article Details

Author Biography

Pheerawat Thaweewatthanaphong , National Institute of Development Administration

-Part time lecturer Bangkok University Chinese International College
-Part time Chinese lecturer Sripratum University
-Researcher National Research Council of Thailand (NRCT)


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