The Dissemination of Korean Values: From the “National Anthem” to “Cultural Exports”
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Abstract
This study focuses on Korean values in South Korea’s national anthem video. This presents the image of South Korea from the perspective which shows not only national pride and honor but also national unity and identity in several aspects from the past until now. The study has shown that the national anthem video shows many aspects of the country’s compositions: the national symbols, topography, history, politics, economy, technology, sports, and culture of South Korean people. These values are also the significant elements to impel South Korea’s soft power policy toward exporting Korean culture and finally, the influence of popular trends in Korean contents or the Korean wave is becoming outstanding internationally.
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