การส่งผ่านค่านิยมเกาหลี: จาก “เพลงชาติ” สู่ “การส่งออกวัฒนธรรม”
คำสำคัญ:
เพลงชาติเกาหลีใต้, ค่านิยม, เกาหลีศึกษา, การส่งออกวัฒนธรรม, Soft Powerบทคัดย่อ
บทความนี้เป็นบทความที่ศึกษาเกี่ยวกับค่านิยมเกาหลี ที่ปรากฏในภาพวิดีทัศน์เพลงประจำชาติ ซึ่งสามารถสะท้อนให้เห็นถึงภาพลักษณ์ของประเทศเกาหลีใต้ในมุมมองที่ต้องการแสดงออกให้เห็นถึงความภาคภูมิใจในชาติและบ่งบอกเอกลักษณ์และอัตลักษณ์ประจำชาติของชาวเกาหลีในหลายด้านตั้งแต่อดีตจนถึงปัจจุบัน จากการศึกษาพบว่าในวิดีทัศน์เพลงชาติได้ปรากฏให้เห็นถึงองค์ประกอบของประเทศในหลากหลายด้าน นับตั้งแต่สัญลักษณ์ประจำชาติ ลักษณะภูมิประเทศ ประวัติศาสตร์ การเมือง เศรษฐกิจ เทคโนโลยี การกีฬาและวัฒนธรรมของชาวเกาหลีใต้ นอกจากนี้แล้วค่านิยมในด้านต่าง ๆ ดังกล่าวยังเป็นองค์ประกอบสำคัญในการขับเคลื่อนนโยบาย Soft Power ของเกาหลีใต้ จนนำไปสู่การส่งออกวัฒนธรรมเกาหลี และในที่สุดอิทธิพลของกระแสคลื่นความนิยมในเนื้อหาความเป็นเกาหลี หรือโคเรียนเวฟ จึงกำลังมีความโดดเด่นในระดับสากล
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