Job Security on Freelance Employee's Perception on Online Delivery, Chiang Mai, Thailand

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Taien Layraman
Nawakarn Sirarujanon


Online delivery transforms job positions for freelance employees, particularly in Chiang Mai, Thailand. Therefore, this research examines freelance employees’ perception of their job security and quality of work life in an online delivery industry in Chiang Mai, Thailand. The data are collected from 400 freelance employees in Chiang Mai, Thailand. Multiple regression is used to identify job security determining freelance employees. The results show the high-level job security of employees in the online delivery industry in particular. Most of the respondents are confident that they will be able to maintain their quality of work life and steady income growth with their current career path. The result indicates that online delivery in Chiang Mai, Thailand, can adjust their employment structure from marketing retail disruption, and they feel secure with their current jobs.

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