Motivation to Use Twitter in Male Population in Thailand

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Thianchai Phatet
Sutep Tongngam


The objective of this independent study is to study Motivation to use Twitter in male population in Thailand. The results of the study will help to understand the Twitter usage behavior of the male population in Thailand. This research is a quantitative research. The sample was 400 male population in Thailand and an online questionnaire was used as a tool for data collection.

            The results of the study showed that the variable most influencing motivation is Trust of the information. Second is Facilitating Condition. Third place is Performance Expectancy. The fourth is Spam and Duplicate. Fifth place is Meeting new people. The sixth place has online game. Seventh place is Anonymous. And the final is Effort Expectancy

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