Types of Infographic Advertising Design with Influence on Consumers Case Study: Queen Crab Box

Abstract

There is a growing culture of using marketing experimentation to understand the effectiveness of digital marketing strategies on target demographics.  The objective of this research is to examine how digital marketing infographics can influence consumer responses on social media platforms Instagram and Facebook.  As a case study, products from Queen Crab Box were used to create infographics.  We use a split testing (A/B testing) approach on a sample group of consumers using Instagram and Facebook.  We show the sample group three types of infographics, including static, gifographics (semi-animated) and motion infographics.  The study found that consumers on Facebook were more responsive to static infographics whereas consumers on Instagram were more responsive to gifographics.  The study also found that infographics are highly effective in stimulating consumer curiosity, grabbing consumer attention, and influencing the target groups to make purchase decisions.

          The results of this research will help marketing designers, digital content creators and business owners use infographics to promote their products.  The information obtained can also be used as a guideline for businesses when creating advertising media.