Revisiting Talent Acquisition Strategies in the Digital Age

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Gorn Huvanandana


The digital era has revolutionized talent acquisition practices, offering organizations new opportunities and challenges in attracting and selecting top talent. This paper provides an in-depth examination of talent acquisition in the digital era, focusing on the intersection of technology, recruitment strategies, and candidate experiences. By synthesizing academic literature and organizational practices, it highlights emerging trends, debates, and issues in talent acquisition. The paper begins by discussing the transformative impact of digital technologies on talent acquisition. It explores how organizations are leveraging technologies such as artificial intelligence, machine learning, and big data analytics to streamline recruitment processes, enhance candidate assessment, and improve decision-making. However, it also raises concerns regarding the ethical implications such as biases and transparency associated with these technologies. It also emphasizes the importance of crafting a strong employer brand image and leveraging digital platforms to attract and engage candidates. The challenges and opportunities of employer branding in the digital era are examined, including the need for authentic storytelling, employer brand consistency, and the impact of social media on candidate perceptions. The importance of diversity and inclusion in digital talent acquisition is also addressed. It highlights the potential biases embedded in algorithm-based recruitment and selection tools and stresses the need for fair and inclusive acquisitional practices. The role of digital platforms in widening access to diverse talent pools is explored, along with strategies for mitigating biases and promoting equal opportunities. Moreover, the paper discusses the impact of the COVID-19 pandemic on talent acquisition. It examines the shift towards remote hiring, virtual onboarding practices, and the challenges of maintaining organizational culture and candidate experience in a virtual environment. The paper underscores the need for further research on the long-term effects of the pandemic on talent acquisition strategies. It highlights the opportunities and challenges faced by organizations and presents potential future research directions to optimize talent acquisition strategies, enhance candidate experiences, and foster inclusive and equitable recruitment practices in the digital age. The paper identifies several future research directions to advance the field of talent acquisition in the modern era. These include exploring the effectiveness of digital recruitment methods, evaluating the ethical implications of technology-driven practices, and investigating the role of artificial intelligence in candidate assessment.

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