Understanding Employee Turnover in the Digital Sector in Thailand: An Empirical Investigation

Abstract

Amidst the rapid digital transformation and the increasing significance of digital skills in the global economy, understanding the dynamics of employee turnover in this sector is crucial for businesses and policymakers. This research provides an empirical investigation into the factors influencing employee turnover in Thailand’s digital sector, focusing on a range of both extrinsic and intrinsic elements, including compensation, work-life balance, pride in a job or job satisfaction, and organizational culture. Utilizing a comprehensive quantitative approach, the research examines data from employees in various digital roles within Thailand. The findings reveal insights into the predominant factors influencing employee turnover, highlighting the importance of non-monetary aspects, consisting of pride in a job, satisfaction with supervisor, and welfare and benefits satisfaction. This contributes to the field of business economics by providing evidence-based insights into employee retention strategies in the digital sector and proposes recommendations for businesses in Thailand to enhance employee engagement and reduce turnover rates. The implications of this research extend to the broader context of managing and sustaining a skilled workforce in a rapidly digitizing economy.