THE DEVELOPMENT OF RAJAMANGALA UNIVERSITY OF TECHNOLOGY OF CREATIVE STRATEGIC CONFLICT MANAGEMENT MODEL IN THAILAND
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Abstract
The objectives of this research were to: 1) investigate the creative strategic conflict management model of Rajamangala University of Technology in Thailand; 2) assessment the creative strategic conflict management model of Rajamangala University of Technology in Thailand; and 3) propose the creative strategic conflict management model of Rajamangala University of Technology in Thailand. The study was conducted by a mixed methodology research approach. The research process consisted of four steps: 1) analyzing the documents and related literatures concerning the creative conflict management model; 2) using Delphi technique with group of 25 experts on the creative strategic conflict management model; 3) sought the advices and feedbacks from nine experts by using connoisseurship technique; and 4) model evaluation the opinions of 525 administrators and personnel of Rajamangala University of Technology. The analysis of the data was accomplished by computation of percentage, mean, standard deviation, median and interquartile range. The results of research showed that the appropriation of the creative strategic conflict management model of Rajamangala University of Technology in Thailand overall at high level which consisted seven factors: 1) organizational centralization; 2) accommodation; 3) meditation; 4) sanction; 5) avoidance; 6) competition; and 7) corroboration; including 41 indicators. Conflict management strategies include: 1) vision, 2) mission, 3) objectives, and 4) seven secondary strategies. The findings can be used to formulate strategic management policies at Rajamangala University of Technology in Thailand to prevent and resolve conflicts in educational organizations constructively, as well as to be used as a tool for executives to manage conflicts effectively.
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